Greenberg Traurig Shareholders Steve Baird and Candice Kim will present the Strafford webinar, “Trademark Bullying: Cease and Desist and Litigation Tactics in the Battle for Brand Protection” on Wednesday, January 31, 1:00-2:30 p.m. EST. This CLE course will provide guidance for counsel to trademark owners to understand trademark bullying in the context of brand protection. The panel will also outline approaches to fight trademark bullies or to respond to being accused of being a trademark bully.
The panel will review key issues including:
- How are the courts treating trademark bullies?
- What steps can a trademark owner take and what are the existing tools for counsel when a trademark owner believes it is the target of a trademark bully?
- What are the best practices for developing and maintaining legitimate trademark enforcement?