Marketing, Advertising, Sweepstakes & Promotions Law

Greenberg Traurig's Marketing, Advertising, Sweepstakes & Promotions Law Practice guides clients on a wide range of advertising, trade practices, marketing, sweepstakes, and sales promotion matters at both state and federal levels. In addition to structuring campaigns involving traditional advertising techniques such as social media programs, gift cards, loyalty/reward programs, and telemarketing, our team has broad and deep experience in the digital technologies that are rapidly changing how advertising, marketing, and promotion is conducted throughout the world. Our deep knowledge helps companies manage advertising and marketing risk in a business environment where technological innovation has outpaced the interpretation and enforcement of old laws and regulations. With vast experience in a wide variety of industries and substantive areas of law, we provide more than just counseling on what the law provides. We offer specific strategies and advice to manage legal risk through contracts with customers, vendors, and other third parties, as well as engage with regulators in certain circumstances to help identify and avoid likely issues. On those occasions where serious problems arise, GT is home to a large team of skilled litigators who have counseled clients through all phases of some of the most complex litigation involving advertising, marketing, and promotion issues.