Profile
Lennie A. Bersh is a Shareholder in the Intellectual Property & Technology Practice of the firm's New Jersey office. Lennie is experienced in developing and implementing patent strategies for building global patent portfolios, prosecuting patents, and counseling in a number of technologies areas, including: artificial intelligence (AI) and machine learning in numerous areas, including FinTech, medical applications and applications related to visual detection/tracking of subjects and objects; electronic healthcare, including medical data modeling via synthetic data and visualization; Blockchain and crypto technologies; Big data; numerous e-commerce and enterprise cloud technologies; smart industrial and home devices and automation processes; and cyber-security art areas.
Concentrations
- Legal
- Intellectual property counsel
- Strategic patent portfolio management worldwide
- Prosecution of patent applications worldwide
- Patent validity challenges at the Patent Office (IPR, CBM, and others)
- Patent litigation
- Technical
- FinTech, including financial engineering based on AI and machine learning, smart routers, trading platforms and infrastructure
- AI and machine learning, such as training and applications of various types of neural network models for disease detection (e.g., cancer), drug screening assay optimization, biological molecule manufacturing, health-related feature extractions based on facial detection and tracking
- Electronic health care, including electronic patient data tracking and processing, resource utilization, HIPAA-compliant medical data modeling via synthetic data and visualization
- Big Data and database management based on AI and machine learning
- Computer-based business methods: social networking, search engine technology; and numerous e-commerce technologies
- Enterprise and cloud computing, including enterprise cyber-security technologies
- Virtual machines and networks
- Image recognition processing and display technologies
- Networking and wireless communications
- Optics including laser imaging technologies
- Smart home devices
- Medical devices
- Audio-visual broadcasting and encoding-decoding
- Cyber-security and autonomous driving
The attorney is providing legal services through and affiliated with Greenberg Traurig, LLP, a New York Limited Liability Partnership. Prior results do not guarantee a similar outcome.
Capabilities
Experience
- Prior to law school, Lennie worked for number of years as software programmer and database manager in the medical field.
Recognition & Leadership
- Listed, Chambers USA Guide, 2023-2024
- Listed, IAM magazine, “IAM Patent 1000,” Prosecution, 2023-2024
- Member, Winning Team, New Jersey Law Journal’s “General Litigation Department of the Year” award, 2013
- Team Member, Lexology’s Client Choice Award USA & Canada, United States: New Jersey, 2013
A description of the selection methodology for the above awards can be found here. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.
- Member, American Intellectual Property Law Association
- Member, New Jersey Intellectual Property Law Association
- Member, Intellectual Property Owners Association
- Member, Artificial Intelligence & New Emerging Technologies Committee
- Instructor, Baruch College, Fields Center for Small Businesses, 2006 and 2011
- Featured, “Business Basics Workshop Series” Baruch College, The New York Times, June 4, 2006
Credentials
- LL.M., Intellectual Property, Benjamin N. Cardozo School of Law, Yeshiva University
- J.D., cum laude, New York Law School
- M.B.A., Honors Program, Zicklin School of Business, City University of New York at Baruch College
- M.A., Biological Sciences, Hunter College
- B.A., Biology, New York University
- New Jersey
- New York
- U.S. District Court for the District of New Jersey
- U.S. District Court for the Southern District of New York
- U.S. Patent and Trademark Office
- U.S. Court of Appeals for the Federal Circuit
- Russian, Fluent