NEW YORK – May 29, 2018 – Global law firm Greenberg Traurig, LLP ranks among the Top 20 firms on the 2018 BTI Brand Elite Report. The firm has been among the best branded law firms for five consecutive years, according to the report publisher, BTI Consulting Group.
The BTI Brand Elite Report recognizes those firms who have the largest impact on corporate counsel hiring and selection processes in nine key brand activities. Three critical branding factors include client experience, premium work, and innovation. BTI’s report is compiled from more than 686 interviews with top corporations’ decision-makers between February 2016 and January 2018 on the main characteristics driving the selection, consideration, and hiring of new law firms.
About Greenberg Traurig: Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia and the Middle East. GT has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and is among the Top 20 on the 2017 Am Law Global 100. Web: www.gtlaw.com Twitter: @GT_Law.
The BTI Brand Elite Report recognizes those firms who have the largest impact on corporate counsel hiring and selection processes in nine key brand activities. Three critical branding factors include client experience, premium work, and innovation. BTI’s report is compiled from more than 686 interviews with top corporations’ decision-makers between February 2016 and January 2018 on the main characteristics driving the selection, consideration, and hiring of new law firms.
About Greenberg Traurig: Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia and the Middle East. GT has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and is among the Top 20 on the 2017 Am Law Global 100. Web: www.gtlaw.com Twitter: @GT_Law.