Each year, IFA partners with the International Bar Association's Franchising Committee to develop a program for some of the world's leading practitioners and franchise legal counsel. Experienced legal counsel will share invaluable information regarding the latest developments in international law and their importance to franchising.
GT Shareholder Alan Greenfield is a panelist for the "Plenary 2: On Line Marketing and Digital Loyalty Programs" session on May 7. In today's digital age, the landscape of marketing and customer engagement has dramatically evolved. This session will delve into the intricacies of digital marketing and the burgeoning field of digital loyalty programs. Attendees will gain insights into the latest trends, strategies, and legal considerations that are shaping the future of digital marketing. Speakers will also address the regulatory challenges and compliance issues associated with digital marketing and loyalty programs across different jurisdictions. This comprehensive program is designed to equip franchise law practitioners with the knowledge and tools necessary to navigate the complexities of the digital marketing landscape.
Alan will also serve as a session facilitator for the "Tariffs and Sanctions Impact on Franchising" roundtable on May 7.