Profile
Alessandra Ferrero is a member of the Entertainment & Media Practice at Greenberg Traurig.She has experience representing domestic and international clients in a variety of transactional legal matters within the entertainment industry, particularly music licensing in connection with digital, film and television, sports and marketing initiatives, as well as the representation of musical talent. She has experience drafting and negotiating digital content agreements with music licensors on behalf of clients with digital music/media services, music deals in connection with original film/TV content and branded content on major streaming platforms, and various music agreements on behalf of talent clients, including agreements with recording artists, music producers, songwriters, composers, music supervisors, record labels, music publishing companies, and more.
Concentrations
- Digital distribution
- Digital media licensing
- Entertainment and media transactions
- Music publishing
- Recording, distribution, and licensing agreements
Capabilities
Experience
- Negotiate agreements to make performances from top music award shows available on digital media platforms.
- Represent video game companies in negotiating licenses for the use of music in videogames.
- Assist and represent licensees of music in obtaining rights for their digital media platforms.
- Draft and negotiate music licenses to create original content, including deals with composers, music supervisors, record labels, music publishers, and artists, on behalf of film and TV production studios.
- Draft and negotiate television and motion picture soundtrack agreements on behalf of film and TV production studios.
- Represent companies in the negotiation of agreements with music licensors for marketing campaigns and the creation of branded content partnerships.
- Research Assistant to Professor Len Simon, 2020
- Research Assistant to Professor Paul Haagen, 2020
- Student Assistant and Recruiter, Duke University Football, 2019-2020
- Student Recruiter, University of Tennessee Football, 2017-2018
- Team Assistant, University of Tennessee Cheerleading, 2014
- MLB Intern, Wasserman, 2019
Credentials
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J.D., Duke University School of Law
- Articles Editor, Law & Contemporary Problems
-
B.A., summa cum laude, University of Tennessee
- Valedictorian
- Chancellor’s Honors Program
- Triple Major – Honors Concentration in both Political Science and Philosophy
- Thesis: “Food Waste, Food Insecurity, and Food Donation Liability”
- Phi Beta Kappa
- Florida
- Georgia