LONDON – April 7, 2025 – Global law firm Greenberg Traurig, LLP represented The Riverside Company in connection with the acquisition of Touch Associates Limited, a UK-based B2B brand experience agency, by its portfolio company, Impact XM.
Touch Associates is a full-service creative events agency delivering unparalleled experiences for world-leading brands, corporations, and life science companies from both the UK and United States. By integrating Touch’s strategic event expertise with Impact XM’s experiential marketing capabilities, the combined organisation creates a powerhouse of talent, resources, and production infrastructure.
The transaction team that represented Riverside was led by Corporate Shareholders Sarah Moyles in London and Paul G. Yakulis in New York, with support from Corporate Senior Associate Jamie Ball in London, Intellectual Property & Technology Consultant Ewen Mitchell in London, Labor & Employment Shareholder Naomi Feinstein in London, Tax Shareholder Sophie Allen in London, Tax Associate Emma Noehrbass in London, Real Estate Senior Associate Laura Ballard in London, Banking & Financial Services Associate Emma-Jane Shearer in London, and New York Corporate Associates Selina Yoo, Abdulrasheed Bolaji Ijaodola, and Yusuf Olalere, along with London Trainee Solicitors Grace Frampton and Nhan Pham-Thanh.