GT Shareholder Kyle Lennox is a panelist on the "Exponential International Brand Expansion Through Sub-Franchising & Sub-Licensing" webinar on September 11.
If you are a new or seasoned franchise law attorney or a new or experienced in-house counsel seeking to learn new and better ways to promote exponential international brand growth, this webinar is for you. At this webinar you will hear from a panel of experienced in-house and private practitioners about sub-licensing (or sub-franchising) basics, deeper considerations with the model, and best practices.
The panelists will provide an overview of sub-licensing transaction structure and discuss advanced considerations in utilizing this model to expand a brand in multiple jurisdictions. Further, benefits and disadvantages of the model will be discussed. Risk mitigation, including assisting in-house business team members with developing candidate approval processes and developing brand policies on how to support and monitor master franchisee activities will also be discussed. The webinar aims to place more tools in lawyers' toolkits, even for those already experienced with utilizing sub-licensing/sub-franchising models in their development transactions.