Trademark Bullying: Cease and Desist and Litigation Tactics in the Battle for Brand Protection

GT’s Steve Baird (MSP) and Candice Kim (LA) will be panelists during the Strafford live webinar, “Trademark Bullying: Cease and Desist and Litigation Tactics in the Battle for Brand Protection,” on Thursday, January 16 from 1:00 – 2:30 PM EST. This session will provide guidance for counsel to trademark owners to understand trademark bullying in the context of brand protection. The panel will outline approaches to fight trademark bullies or to respond to being accused of being a trademark bully. Other key issues covered will include, how the courts are treating trademark bullies, what steps a trademark owner can take and what are the existing tools for counsel when a trademark owner believes it is the target of a trademark bully, and the best practices for developing and maintaining legitimate trademark enforcement.