NEW YORK – Jan. 14, 2020 – Greenberg Traurig, LLP shareholders Stephen Baird and Candice E. Kim will give a live presentation during a 90-minute Strafford Publications live webinar on “Trademark Bullying: Cease and Desist and Litigation Tactics in the Battle for Brand Protection,” Jan. 16 at 1:00 p.m.
The webinar will provide guidance for counsel to trademark owners to understand trademark bullying in the context of brand protection. The panel will outline approaches to fight trademark bullies or to respond to being accused of being a trademark bully. Additional issues covered will include, how the courts are treating trademark bullies, steps a trademark owner can take and existing tools for counsel when a trademark owner believes it is the target of a trademark bully, and best practices for developing and maintaining legitimate trademark enforcement.
Baird, a shareholder in Greenberg Traurig’s Minneapolis office, protects companies’ most important brands and other intellectual property assets by designing efficient, creative, tailored legal strategies to advance their most important business objectives. A prolific blogger and recognized thought leader, for the last two years he has been named the number one author on trademark matters according to JD Supra’s “Readers’ Choice Awards.”
Kim, a shareholder in the firm’s Los Angeles office, represents clients on all aspects of the branding process, including the procurement, enforcement, maintenance, and valuation of global intellectual property portfolios. She has wide-ranging experience in trademark prosecution, licensing, enforcement, and TTAB opposition and cancellation proceedings, with an emphasis on global brand expansion and management through strategic trademark filing, protection, and enforcement programs.
About Greenberg Traurig’s Trademark and Brand Management Practice: Greenberg Traurig’s Global Trademark and Brand Management Group works hand in hand with clients to build, protect and enhance their brands and trademark portfolios to meet their business objectives. The group is one of the largest international trademark prosecution, portfolio management, licensing, litigation and counseling legal practices. With more than 200 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named a “Law Firm of the Year” for Trademark by U.S. News and Best Lawyers, 2020 “Best Law Firms."
About Greenberg Traurig’s Intellectual Property & Technology Practice: With more than 200 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named a “National Tier 1” Law Firm for IP Litigation, Patent Law, Trademark and Information Technology Law by U.S. News and Best Lawyers, 2019 “Best Law Firms Rankings."
About Greenberg Traurig, LLP: Greenberg Traurig, LLP (GT) has approximately 2,100 attorneys in 41 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. Web: www.gtlaw.com Twitter: @GT_Law