DUBAI, United Arab Emirates – Feb. 3, 2025 – A cross-border, multidisciplinary team from Greenberg Traurig acted as counsel to Moove, one of the world’s largest fleet operators, which has expanded its global footprint with the acquisition of Kovi, an urban mobility provider headquartered in São Paulo.
With operations spanning Europe, Africa, North America, Latin America, Asia, and the Middle East, Moove continues to scale as a global leader in mobility. As part of its commitment to transforming mobility, Moove is building the world’s largest rideshare fleet while developing best-in-class technologies to power mobility platforms.
Since its launch in 2020, Moove has redefined mobility marketplaces by providing dedicated supply through drive-to-own, taxi, and autonomous fleets. The acquisition of Kovi strengthens Moove’s presence in Latin America, expanding its operational reach and reinforcing its mission to shape the future of mobility on a global scale.
The incorporation of Kovi’s proprietary IoT software and advanced driver-behaviour algorithm will complement Moove’s existing focus on safety and efficiency, enhancing Moove’s AI mobility strategy and further advancing its position as a global leader in mobility and autonomous vehicle innovation. The completion of the transaction is subject to customary closing conditions, including approval from the Brazilian antitrust authority.
Founded in 2018, Kovi has established itself as a pioneering force in making car ownership more accessible and efficient through innovative technology and financial solutions. With a robust fleet and a strong presence in Brazil and Mexico, Kovi has grown significantly since its inception. Kovi’s data-driven approach to vehicle management and user experience will complement Moove’s existing capabilities, enabling the company to offer superior services to its customers.
The Greenberg Traurig cross-border team from the Dubai, London, Amsterdam, and New York offices was led by Corporate Shareholder Chadi Salloum, Shareholder Joel Wheeler, and Of Counsels Krishen Patel and David Hirschman. The team was further supported by Shareholders Sophie Allen, Pallav Raghuvanshi, Cees van Oevelen, and Thomas van der Vliet, Senior Associate Maquina Lamé, and Associates Abdulla Al Hashili, Justin Hool and William Thompson.
“This transaction is a significant one for Moove and represents a major milestone in its geographic growth and trajectory. This complex deal involved a specialized team across Greenberg Traurig offices around the world, and Greenberg Traurig’s service was seamless. We were particularly impressed with the team’s responsiveness and expertise throughout. We sincerely appreciate the support and look forward to closing the transaction.” said Stavros Panayi, chief legal officer, Moove.
Greenberg Traurig launched in the Middle East in 2023 with offices in the Kingdom of Saudi Arabia and United Arab Emirates. Since then, the firm has been growing steadily in the region, planting key roots in the industries and business sectors most active in the Middle East, including Real Estate, Infrastructure & Transportation, Energy & Natural Resources, Hospitality, Finance & Restructuring, M&A, Private Equity, Private Credit, Tax, Sports & Entertainment — including venue, talent, entertainment, licensing, and other needs — Capital Markets, Arbitrations & Disputes, Health Care, and Life Sciences.
Greenberg Traurig’s United Arab Emirates office is operated by Greenberg Traurig Limited.
About Greenberg Traurig: Greenberg Traurig, LLP has more than 2750 attorneys in 49 locations in the United States, Europe and the Middle East, Latin America, and Asia. The firm is a 2024 BTI “Leading Edge Law Firm” for delivering on client expectations for the future and is consistently among the top firms on the Am Law Global 100 and NLJ 500. Greenberg Traurig is Mansfield Rule Certified Plus by The Diversity Lab. The firm is recognized for powering its U.S. offices with 100% renewable energy as certified by the Center for Resource Solutions Green-e® Energy program and is a member of the U.S. EPA’s Green Power Partnership Program. The firm is known for its philanthropic giving, innovation, diversity, and pro bono. Web: www.gtlaw.com.