NEW YORK – June 18, 2024 – Global law firm Greenberg Traurig, LLP represented Marquee Brands, an affiliate of Neuberger Berman, in connection with Marquee Brands and Randa Apparel & Accessories’ acquisition of Totes Isotoner Corporation, a manufacturer of innovative weather-related accessories, including umbrellas, gloves, and seasonal footwear. As a result of the acquisition, Marquee Brands becomes the global owner of the totes® and isotoner® brands, while Randa comes on board as Marquee Brands’ core operating partner.
Totes, headquartered in Cincinnati, Ohio, introduced the first foldable, collapsible umbrella in 1970 and the Isotoner brand was founded in 1918. Today, Totes is a world leading designer, marketer, and distributor of functional accessories in the rain, cold weather, and footwear categories.
Marquee Brands is a leading global brand owner, marketer, and media company. Owned by funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high quality brands with strong consumer awareness and long-term growth potential.
The Greenberg Traurig team that represented Marquee was led by Ejim Peter Achi, Co-Chair of the firm’s Global Corporate Practice and Private Equity Practice, and New York Corporate Shareholder Serena Y. Shi. Other shareholders included Richard C. Kim in the Corporate Practice in New York, Jeffrey K. Ekeberg in the Tax Practice in Chicago, David M. Greenberg in the Intellectual Property & Technology Practice in New York, and Stephen M. Pepper in the Antitrust Litigation & Competition Regulation Practice in New York.
The team also included New York Corporate Associates Alexander M. Mandel, Sascha James Alach, Christine Plagmeijer, Alexander Sellinger, Selina Yoo, and Dori E. Morris; Intellectual Property & Technology Of Counsel Sandy Chiu in New York; New York Corporate Law Clerks Caitlin Brandon, Anayo Umeh, and Abdulrasheed B. Ijaodola; Intellectual Property & Technology Consultant Ewen Mitchell in London; and Antitrust Litigation & Competition Regulation Of Counsel Rebecca Tracy Rotem in Washington, D.C.
About Greenberg Traurig: Greenberg Traurig, LLP has more than 2750 attorneys in 47 locations in the United States, Europe and the Middle East, Latin America, and Asia. The firm is a 2022 BTI “Highly Recommended Law Firm” for superior client service and is consistently among the top firms on the Am Law Global 100 and NLJ 500. Greenberg Traurig is Mansfield Rule 6.0 Certified Plus by The Diversity Lab. The firm is recognized for powering its U.S. offices with 100% renewable energy as certified by the Center for Resource Solutions Green-e® Energy program and is a member of the U.S. EPA’s Green Power Partnership Program. The firm is known for its philanthropic giving, innovation, diversity, and pro bono. Web: www.gtlaw.com.