Greenberg Traurig is a sponsor of The 2024 ANA Masters of Advertising Law Conference on November 11-13 at the Fairmont Scottsdale Princess in Arizona. Greenberg Traurig Shareholder Ed Chansky will be presenting "Earthquake in California! Online Charitable Fundraising Platform Law Shakes Up Online Cause Marketing...With Aftershocks in Hawaii".
This event will cover evolving legal issues. As brands are constantly seeking innovative methods, such as AI, influencer marketing, and experiential advertising, to connect with and retain consumers. Both in-house legal teams and external counsel must ensure marketing efforts remain compliant with current laws and regulations while still providing companies with the freedom to market their products effectively. Meanwhile, lawmakers and regulators are responding with a growing number of new rules that legal teams must navigate to provide sound advice to clients and executives.