Profile
Tiffany D.W. Shimada is a member of the Intellectual Property & Technology and Trademark & Brand Management Group in Greenberg Traurig’s Salt Lake City office. Tiffany focuses her practice on helping clients with trademark, copyright, advertising, social media, and complex brand protection and management issues. She works with brand owners and managers nationally and globally to protect their intellectual property across a wide array of industries, including medical devices, financial services, food and beverage, agribusiness, search engine optimization management, outdoor sports and hunting, logistics, direct marketing, online retail marketplaces, entertainment, health care, apparel, cosmetics, renewable energy, and mining operations. Tiffany counsels clients through all aspects of brand selection, protection, and risk management issues, such as claim substantiation, comparative advertising, influencer marketing, and promotions involving sweepstakes and contests.
Concentrations
- Brand protection and expansion
- Social media advertising and influencer marketing
- U.S. and International Trademark and Copyright Clearance, Procurement, Enforcement and Portfolio Management
- U.S. and International Property Transactions
Capabilities
Experience
- Advertising review and clearance of product packaging, promotional materials, and commercials for global electronics device manufacturer.°
- Advice regarding social media advertising and influencer marketing issues, and related agreements.°
- Global trademark prosecution and enforcement for large international online marketplace, industrial consumer products, and educational services provider.°
- Trademark portfolio management for large international food and beverage company.°
- Global brand protection and enforcement for leading health care technology services provider.°
- Clearance of brand names for global cosmetics, apparel, and consumer products companies.°
- Initiation and settlement of TTAB opposition and cancellation proceedings.°
- Defense and settlement of trademark infringement claims asserted against clients' products and brand extensions.°
- Takedown of counterfeit website with Internet protocol hosting company.°
- Transfer of infringing domain names to clients through Uniform Domain-Name Dispute-Resolution Policy (UDRP) actions.°
- Experience in alcohol beverage brand name clearance, including TTB COLA label reviews.°
- Advice on trademark enforcement strategy for global health care provider and educational services provider.°
- Enforcement of client copyright rights through notice and take-down procedure under the Digital Millennium Copyright Act (DMCA).°
- IP diligence and acquisition support related to acquisition of large outdoor retailer brand.°
- Assist global hunting goods company with recordation and maintenance of trademarks with U.S. Customs and Border Protection to prevent entry of counterfeit goods.°
°The above representations were handled by Ms. Shimada prior to her joining Greenberg Traurig, LLP.
Recognition & Leadership
- Listed, Utah's "40 Over 40," 2024
- Selected, World Intellectual Property Review (WIPR) Diversity, "Shining Light/Influential Women in IP," 2023
- Listed, The Best Lawyers in America, Trademark Law, 2024-2025
- Listed, "Lawyer of the Year," Trademark Law, Salt Lake City, 2025
- Listed, World Trademark Review, Utah, "WTR 1000," 2023-2024
- Listed, The National Black Lawyers, "Top 100 in Utah," 2022-2023
- Listed, Chambers USA Guide, Intellectual Property, 2017-2021, 2023-2024
- Notable Practitioners, 2017-2021
- Utah Legal Elite, Intellectual Property, 2021
- Participant, State Farm Rising Star Academy, 2020-2021
- LCLD Pathfinder, Leadership Council on Legal Diversity, 2019 Class
- Board Member, Utah Black Chamber
- Board of Directors, Utah Black Lawyers Association
- Vice-Chair of Advisory Board and Member of Diversity & Inclusion Committee, KUER
- Managing Director, American Bar Association Section of Litigation
- Member, David K. Winder IP Inn of Court
- Member, Women Lawyers of Utah
- Member, International Trademark Association (INTA)
- Member, Copyright Society of the USA
- Member, National Bar Association
- Member, Utah Bar Association
- Representative, ABA House of Delegates for the Utah State Bar
Credentials
- J.D., DePaul University College of Law, 2009
- B.S., Indiana University, 2001
- Utah
- U.S. District Court for the Northern District of Illinois
- U.S. District Court for the District of Utah