NEW YORK – Jan. 11, 2024 – Global law firm Greenberg Traurig, LLP represented Velocity Capital Management in connection with its acquisition of Parella Motorsports Holdings, the largest owner and operator of grassroots motorsports racing platform in North America.
Velocity Capital Management is a private equity firm that collaborates with visionary founders and executive teams to build the next generation of best-in-class global businesses at the intersection of sports, media, entertainment, and technology.
Parella Motorsports Holdings owns five major road racing series and hosts racing festivals across the United States under the SpeedTour brand name. With Sportscar Vintage Racing Association, The Trans Am Series presented by Pirelli, Formula Regional Americas, Formula 4 United States Championship, and Prototype Sprint Series Association, Parella Motorsports Holdings had more than 5,500 racing entrants during the 2023 season.
The Greenberg Traurig team that represented Velocity Capital Management was led by Ejim P. Achi, co-chair of the firm’s Private Equity Practice, and New York Corporate Shareholder Serena Y. Shi. Other shareholders included Jeffrey K. Ekeberg (Tax, Chicago), James Doyle (Corporate, Washington, D.C.), Cynthia A. Marian (Corporate, Miami), Leanne M. Reagan (Benefits, Miami), Natasha L. Wilson (Labor & Employment, Atlanta), David Greenberg (Intellectual Property & Technology, New York), David Edington (Real Estate, Las Vegas), and Sean Bezark (Environmental, Chicago).
Additional team members included Associates Wilson Leung (Corporate, New York), Dori E. Morris (Corporate, New York), Rodolfo M. Padilla (Corporate, Washington, D.C.), Megan Eckel (Labor & Employment, Atlanta), Phillip Popkin (Benefits, New York), and Henry Agee (Real Estate, Las Vegas), as well as Law Clerk/JD Caitlin Brandon (Corporate, New York) and Of Counsel Sandy Chiu (Intellectual Property & Technology, New York).
About Greenberg Traurig: Greenberg Traurig, LLP has more than 2650 attorneys in 47 locations in the United States, Europe and the Middle East, Latin America, and Asia. The firm is a 2022 BTI “Highly Recommended Law Firm” for superior client service and is consistently among the top firms on the Am Law Global 100 and NLJ 500. Greenberg Traurig is Mansfield Rule 6.0 Certified Plus by The Diversity Lab. The firm is recognized for powering its U.S. offices with 100% renewable energy as certified by the Center for Resource Solutions Green-e® Energy program and is a member of the U.S. EPA’s Green Power Partnership Program. The firm is known for its philanthropic giving, innovation, diversity, and pro bono. Web: www.gtlaw.com.