NEW YORK – Feb. 7, 2023 – Global law firm Greenberg Traurig, LLP represented Marquee Brands, an affiliate of Neuberger Berman, in connection with its acquisition of a majority ownership in America’s Test Kitchen (ATK) and its associated brands, including Cook’s Illustrated and Cook’s Country. ATK is a leading food and culinary media business with a mission to empower and inspire confidence, community, and creativity in the kitchen.
Founded in 1992, ATK has leveraged its industry-leading testing process for recipes and kitchen equipment to produce more than 15,000 top class recipes and more than 7,500 unbiased product reviews. ATK and its diverse portfolio of brands reaches millions of consumers with award-winning content across TV, over-the-top streaming, magazines, books, podcasts, and social media platforms. Its subscribers pay for digital access to its trusted content, and the company’s expansive library of evergreen content includes more than 800 long-form TV episodes, more than 3,000 short-form videos, more than 300 podcast episodes, more than 100 cookbooks, and more than 275 issues of its flagship magazines, with new content created daily in its Boston test kitchen studios.
Marquee Brands is a leading global brand owner, marketer, and media company. Owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channel, geography, and product category while preserving the brand heritage and enhancing the ultimate consumer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets to grow and manage brands in partnership with retailers, licensees, and manufacturers through engaging impactful strategic planning, marketing, and e-commerce.
The Greenberg Traurig team that represented Marquee Brands was led by Ejim Peter Achi (co-managing shareholder, New York, Corporate). He was assisted by Shareholders Elina Alperovich (New York, Corporate), Sean W. Bezark (Chicago, Environmental), Jason D. Burns (New York, Labor and Employment), Jim Cross (New York, Corporate), David Edington (Las Vegas, Real Estate), Jeffrey K. Ekeberg (Chicago, Tax), David M. Greenberg (New York, Intellectual Property & Technology), Justin F. Keith (Boston, Labor & Employment), Stephen M. Pepper (New York, Antitrust Litigation & Competition Regulation), Gretchen A. Ramos (San Francisco, Intellectual Property & Technology), Leanne Reagan (Miami, ERISA & Employee Benefits Litigation), Richard A. Sirus (Chicago, ERISA & Employee Benefits Litigation), and Serena Y. Shi (New York, Corporate), as well as Associates Henry Agee (Las Vegas, Real Estate), Amanda L. Carney (Boston, Labor & Employment), Sandy Chiu (New York, Intellectual Property & Technology), Alexander M. Mandel (New York, Corporate), Dori E. Morris (New York, Corporate), and Rebecca Tracey Rotem (Washington, D.C., Antitrust Litigation & Competition Regulation).