Greenberg Traurig Shareholders Breton H. Permesly and Tyler Thompson will present the International Franchise Association webinar, "Personal Information in the Franchise Relationship," on Tuesday, October 10 at 12:00 pm CT. As privacy laws proliferate around the world while the value of customer personal information simultaneously increases, data has never been riskier or had more potential for the franchise relationship. This webinar will discuss how to compliantly process personal information, and the risks of failing to do so.
Topics covered during the session will include:
- Strategies for collection of personal information from customers
- Structuring data ownership in the franchise relationship
- Data roles between franchisors and franchisees