Registering Trademarks: Overcoming Genericness Refusals, New Trademark Examination Evidentiary Standard for Genericness

Greenberg Traurig Shareholder Jeff Dunning and Associate Molly Littman are panelists during the Strafford webinar, "Registering Trademarks: Overcoming Genericness Refusals, New Trademark Examination Evidentiary Standard for Genericness," on Tuesday, August 9 at 1:00 p.m. EST. The webinar will discuss how examining attorneys at the USPTO and panels at the TTAB decide the issue of genericism in trademark applications and reviews the new Examination Guide. The panel will outline approaches that work and don't work for avoiding or overcoming refusals and responding to genericism rejections.