TOKYO – Nov. 12, 2024 – Joel H. Rothstein, chair of the Asia Real Estate Practice of global law firm Greenberg Traurig, LLP, was a featured speaker at the third-annual Hospitality Japan Conference held Oct. 8-9 in Tokyo. The event, organized by Hospitality Asia Media, brings together speakers and participants from more than 200 leading companies in the hospitality sector throughout the Asia Pacific region.
Rothstein led a panel discussion on international hotel management, licensing, and franchise agreements. The discussion focused on the rising trend of branding or rebranding hotel and resort properties with international names in Japan. Topics included how to optimize partnerships with global market players and negotiate the critical legal agreements that define the relationship between hotel owners and international managers or brands. The speakers offered strategic approaches to aligning operational goals, ensuring mutual economic benefits, and securing favorable terms in management, licensing, and franchise agreements to drive success in today’s competitive hospitality landscape.
Rothstein is an international real estate and structured finance lawyer with more than 25 years of experience in Asia. Based in Tokyo, he splits his time among Greenberg Traurig’s four offices in Asia, where he leads the firm’s Asia Real Estate Practice and advises investment banks, financial institutions, private equity funds, sovereign wealth funds, real estate developers, and investors across all major Asia markets and across all key asset classes. He also guides the firm’s practice advising Asia-based outbound cross-border investors in structuring, implementing, and managing equity and debt investments into the United States, Europe, Latin America, and the Middle East.
About Greenberg Traurig's Global Real Estate Practice: The Greenberg Traurig Real Estate Practice is a cornerstone of the firm and a recognized leader in the industry. The firm’s real estate attorneys deliver diversified and comprehensive counsel for property acquisition and investment, development, management and leasing, financing, restructuring, and disposition of all asset classes of real estate. The team draws upon the knowledge and experience of more than 700 real estate lawyers from around the world, serving clients from key markets in the United States, Europe & the Middle East, Asia and Latin America. The group’s clientele includes a broad range of property developers, lenders, investment managers, private equity funds, REITs, and private owners. The real estate practice advises clients on a variety of matters across a broad spectrum of commercial, recreational, and residential real estate, including structured equity and debt and hybrids.
About Greenberg Traurig: Greenberg Traurig, LLP has more than 2750 attorneys in 48 locations in the United States, Europe and the Middle East, Latin America, and Asia. The firm is a 2024 BTI “Leading Edge Law Firm” for delivering on client expectations for the future and is consistently among the top firms on the Am Law Global 100 and NLJ 500. Greenberg Traurig is Mansfield Rule Certified Plus by The Diversity Lab. The firm is recognized for powering its U.S. offices with 100% renewable energy as certified by the Center for Resource Solutions Green-e® Energy program and is a member of the U.S. EPA’s Green Power Partnership Program. The firm is known for its philanthropic giving, innovation, diversity, and pro bono. Web: www.gtlaw.com.