Maximizing Value: The Protection and Commercial Exploitation of Intellectual Property Assets

Greenberg Traurig Shareholder Alan Sutin, Chair of the firm's Technology, Media, & Telecommunications Practice and Senior Chair of the Global Intellectual Property & Technology Practice, will present the CLE webinar "Maximizing Value: The Protection and Commercial Exploitation of Intellectual Property Assets" on Thursday, June 30 at 12:00 pm EST. The program will review key methods for protecting intellectual property assets and shares effective strategies for using those protected assets to maximize the value of brands, products and services. This webinar will explain the different types of intellectual property protection available, describe the process of obtaining that protection, and share strategies for most effectively monetizing the value of various types of protected intellectual property.