SINGAPORE – Sept. 19, 2023 – Global law firm Greenberg Traurig, LLP advised lifestyle marketplace leader FunNow in its acquisition of Eatigo, the largest restaurant discount booking platform in Southeast Asia. The market share and penetration of the newly combined companies are expected to increase rapidly in multicategory lifestyle choices offered on the platform, including the food and beverage sectors across Thailand, Singapore, Malaysia, Philippines, Hong Kong, Japan, and Taiwan.
The consolidation of Eatigo into FunNow is part of FunNow’s strategic plan to expand through organic growth as well as mergers and acquisitions. Following FunNow’s purchase booking platforms TABLEAPP and Niceday in 2020 and 2022, respectively, the Eatigo addition expands FunNow’s portfolio and leverages FunNow’s technological advantages and Eatigo’s brand recognition across Southeast Asia.
Greenberg Traurig advised FunNow on all aspects of the project from the initial structuring phase and included working with FunNow and Eatigo on the ancillary commercial contracts that underpinned the transaction.
The multidisciplinary team from Greenberg Traurig was led by Shareholder William Wu and included Associates Stephanie Sijie Li and Ping Hsu, all based in the firm’s Singapore office.
“This is a landmark project for FunNow’s journey to become a leading global lifestyle marketplace,” William said. “Our team is honored to be part of the journey, and to have contributed our deep experience and knowledge of the food and beverage space, as well as the online marketplace sector within various Asian markets, to bring this transaction to fruition.”
“I extend my gratitude to Greenberg Traurig for its guidance, due diligence, and unwavering professionalism, which were instrumental in the successful completion of our first-ever regional-scale merger and acquisition,” said Jason Huang, Head of Investor Relations at FunNow. “We view Greenberg Traurig not just as legal counsel, but as a genuine partner in our journey and our future growth.”