Orange County, CA – Feb. 13, 2020 – Susan L. Heller, of global law firm Greenberg Traurig, LLP is the recipient of the 2020 Client Choice Award for the Intellectual Property – Trademarks Category in California.
The Client Choice award gathers nominations exclusively from corporate counsel. According to the publication’s website, clients are asked to rate individual lawyers and law firms on the following criteria: quality of legal advice, commercial awareness, industry knowledge, strategic thinking, billing transparency, tailored fee structures, value for money, responsiveness, effective communication, clarity of documentation, sharing of expertise, appropriate staffing, project management, use of technology, loyalty and ethics. Client Choice, which partners with International Law Office and Lexology, this year received 2,500 nominations. The 2020 Client Choice Awards were presented at a dinner in London on February 6, 2020.
Heller is the Co-Managing Shareholder of the Orange County office, Chair of the firm’s Global Trademark & Brand Management Group, and Co-Chair of the firm's Global Women’s Initiative. Heller is consistently recognized by numerous publications and organizations as having one of the preeminent and most innovative international trademark practices in the country, and for being a game-changer. When the stakes are high and critical brands are at risk, Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities and highly visible pre-IPO companies turn to Heller for her strategic thought leadership and counsel, honed by her three decades of experience.
At the forefront of global strategic management and monetization of big name brands on a worldwide level, she is known for developing cutting-edge branding strategies, most notably in "bet-the-brand," high stakes trademark cases. Heller works directly with CEOs and senior executives, in and out of corporate boardrooms. Her practice has spanned over 30 years across virtually every industry and in most jurisdictions throughout the world.
About Greenberg Traurig’s Intellectual Property & Technology Practice
With more than 200 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named Law Firm of The Year for Trademark Law in 2020 Edition of ‘Best Law Firms’ by U.S. News – Best Lawyers.
About Greenberg Traurig, LLP
Greenberg Traurig, LLP (GT) has approximately 2100 attorneys in 41 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. Web: http://www.gtlaw.com Twitter: @GT_Law.
The Client Choice award gathers nominations exclusively from corporate counsel. According to the publication’s website, clients are asked to rate individual lawyers and law firms on the following criteria: quality of legal advice, commercial awareness, industry knowledge, strategic thinking, billing transparency, tailored fee structures, value for money, responsiveness, effective communication, clarity of documentation, sharing of expertise, appropriate staffing, project management, use of technology, loyalty and ethics. Client Choice, which partners with International Law Office and Lexology, this year received 2,500 nominations. The 2020 Client Choice Awards were presented at a dinner in London on February 6, 2020.
Heller is the Co-Managing Shareholder of the Orange County office, Chair of the firm’s Global Trademark & Brand Management Group, and Co-Chair of the firm's Global Women’s Initiative. Heller is consistently recognized by numerous publications and organizations as having one of the preeminent and most innovative international trademark practices in the country, and for being a game-changer. When the stakes are high and critical brands are at risk, Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities and highly visible pre-IPO companies turn to Heller for her strategic thought leadership and counsel, honed by her three decades of experience.
At the forefront of global strategic management and monetization of big name brands on a worldwide level, she is known for developing cutting-edge branding strategies, most notably in "bet-the-brand," high stakes trademark cases. Heller works directly with CEOs and senior executives, in and out of corporate boardrooms. Her practice has spanned over 30 years across virtually every industry and in most jurisdictions throughout the world.
About Greenberg Traurig’s Intellectual Property & Technology Practice
With more than 200 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named Law Firm of The Year for Trademark Law in 2020 Edition of ‘Best Law Firms’ by U.S. News – Best Lawyers.
About Greenberg Traurig, LLP
Greenberg Traurig, LLP (GT) has approximately 2100 attorneys in 41 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. Web: http://www.gtlaw.com Twitter: @GT_Law.