Greenberg Traurig is proud to sponsor The International Franchise Show in London April 11-12.
On April 11, Denver and Miami Shareholder Alan Greenfield will serve as a panelist for the "Franchising in the US from a Legal Perspective" session.
On April 12, New Jersey Shareholder David Oppenheim will be a speaker for the "Coming to America (or any other country you’ve never been too!)" session. This program will include a high-level discussion of the issues that EU-based franchisors must consider before expanding into the United States or other international jurisdictions. Speakers will discuss potential structures for expansion within the U.S. and the regulatory obligations associated with each, how to identify the correct market, considerations for selecting qualified partner(s), the importance of stakeholder buy-in, and the top five challenges faced by international franchisors entering the U.S. market.